Gaining Competitive Advantage in a Rapidly Changing Business World

3 Days

4800 SAR

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Course Dates

Start Date: 7 July 2024
End Date: 9 July 2024
Language: Arabic
Location: Riyadh
Start Date: 29 December 2024
End Date: 31 December 2024
Language: English
Location: Dammam
*Prices do not include value added tax
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Course Objectives
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Course Outline
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Target Competencies
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Course Methodology
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Intended audience

    At the end of this course, the participants should be able to:
  • Become aware of what competitive advantage is and its importance to thriving in business
  • Recognize the strengths and uniqueness of the services/products that your organization offer and seek to enhance these strengths
  • Assess the vulnerability of your organization
  • Identify actions and strategies needed to boost and maintain organizational competitive advantage

    Competitive Advantage: An Introduction
  • Defining Competitive Advantage
  • How Does Competitive Advantage Work
  • Benefits of Competitive Advantage in Business
    Types of Competitive Advantage
  • Innovation Competitive Advantage
  • Cost Leadership Competitive Advantage
  • Differentiation Competitive Advantage
    Other Types of Competitive Advantage
  • Focus Competitive Advantage
  • Operational Excellence Advantage
  • Customer Service Advantage
  • Brand advantage
  • Network Advantage
  • First-Mover Advantage
  • Quality Advantage
  • Technological Advantage: Digital Leadership
  • Sustainable Advantage
  • Talent advantage
  • Location advantage
  • Supply Chain Advantage
    Strategies to Build a Competitive Advantage
  • creativity and innovation
  • Differentiation strategy
  • Cost Leadership
  • Focus strategy
  • Customer-Centric Approach
  • Brand development
  • Technology integration
  • Strategic partnerships
  • Talent Cultivation
  • Agility and flexibility
  • Global Expansion
  • First-mover advantage
    Steps to Create and Sustain Competitive Advantage
  • Analyze competitors
  • Map Competitors into Strategic Groups
  • Assess the Most Attractive Position in the Industry
  • Utilize Porterโ€™s Five Forces Model (The entry of new competitors, The threat of new substitutes, The bargaining power of buyers, The bargaining power of suppliers, The rivalry among the existing competitors)
  • Choose a Strategy that suits situation.

  • Strategic Planning
  • Strategy formulation
  • Market analysis
  • Strategic management

    This training course will be carried out through the use of best practices and the right combination of engaging and purposeful tools such as:
  • Practical, relevant case studies
  • Group activities and workshops
  • Related role plays
  • Experiential learning
  • Brainstorming
  • Stimulating mental activities
  • Engaging team competitions
  • Suitable training Videos
  • Presentations
  • Selfโ€“assessments
  • Learning with Simulations and Games

Managers, Senior managers, Section heads, senior marketing managers, Senior decision makers

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