Communication Skills for Accident and Crisis Response
Communication Skills for Accident and Crisis Response

3 Days

SAR 5400

Course Dates

Start Date: 29 June، 2025
End Date: 1 July، 2025
Language: Arabic
Location: Dammam
Start Date: 26 October، 2025
End Date: 28 October، 2025
Language: English
Location: Dammam
*Prices do not include value added tax
Course Objectives
Course Outline
Target Competencies
Course Methodology
Target audience

AT the end of this course, participants should be able to:

  • Understand the importance of creating a safe work environment and the various hazards involved.
  • Comprehend the requirements and regulatory frameworks related to workplace safety.
  • Conduct hazard identification, risk assessments, and create effective safety plans.
  • Implement emergency response procedures and ensure readiness for various emergencies.
  • Understand the role of safety equipment and PPE in risk management.
  • Foster a safety culture that involves all employees in continuous safety improvement.
  • Monitor and evaluate safety performance using key metrics and data analysis.

Introduction to Crisis Communication and Understanding Emergencies

  • Understanding Crisis and Accident Communication
    • The role of communication in accidents and crises: Importance of clear, timely, and accurate information.
    • Types of crises: Natural disasters, workplace accidents, and public health emergencies.
    • Key principles of crisis communication: Transparency, consistency, and credibility.
  • Psychology of Crisis Communication
    • Understanding human reactions in a crisis: Emotions, stress, and fear.
    • Communicating with people under stress: Techniques for calming and guiding individuals.
    • The impact of crisis communication on public perception and trust.
  • Preparing for Crisis Communication
    • Building a Sustainable Crisis Communication Strategy & plan: Setting up roles and responsibilities, ensuring that your crisis communication plan is adaptable, scalable, and up-to-date.
    • Crisis communication tools: Platforms and systems to ensure timely and efficient communication.
    • Media relations in a crisis: Crafting the right messages for the public and press.
    • Training for Crisis Scenarios: Establishing ongoing crisis communication training and simulation exercises.

Key Communication Skills for Accident and Crisis Situations

  • Effective Verbal and Non-Verbal Communication
    • Communicating under pressure: Clarity, calmness, and confidence.
    • The importance of tone, body language, and listening skills.
    • Managing emotions: How to stay composed while speaking with anxious or distressed individuals.
  • Crisis Communication Strategies for Stakeholders
    • Communicating with internal stakeholders (employees, management) during a crisis.
    • External communication: Engaging with media, public, and regulatory bodies.
    • Developing and delivering effective crisis messages for different audiences.

Post-Crisis Communication and Continuous Improvement

  • Post-Crisis Communication and Recovery
    • Dealing with the aftermath: Providing updates and maintaining trust.
    • Internal debriefing: Communicating lessons learned to employees and stakeholders.
    • Managing reputation after a crisis: Rebuilding trust and addressing negative perceptions.
  • Evaluating Crisis Communication
    • Analyzing crisis communication effectiveness: What worked, what didn’t.
    • Conducting a crisis communication audit: Review of response times, message clarity, and stakeholder engagement.
    • Continuous improvement: Adapting your communication strategies based on feedback and lessons learned.

  • Crisis Communication Strategy Development
  • Verbal and Non-Verbal Communication Skills under Pressure
  • Managing Stakeholder Communication (Internal and External)
  • Media and Public Relations in Crisis Situations
  • Empathy and Emotional Intelligence

This course is based on the implementation of a set of exercises, case studies and different discussions. Using the computer and viewing samples of technical reports

  • Communication Managers
  • HR and Safety Managers
  • Public Relations and Media Specialists
  • Operations Managers and Supervisors
  • Business Continuity and Risk Management Professionals
  • Team Leaders and Supervisors
  • Emergency Response Teams

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