You will be able to carry out planning, implementing, and follow-up tasks to market the organization’s products and services through digital channels.

Course Objectives:

At the end of this course, the participants should be able to

• Understand digital marketing concepts and benefits
• Digital marketing channels and components
• Prepare and implement e-marketing strategies
• Market organization’s services and products online
• Prepare Analytics, metrics and reports

Target Audience:

Employees in marketing, customer services, and sales. As well as for all managers, supervisors and administrators who will benefit from digital marketing.

• Digital Communication and Engagement with Customers
• Digital Marketing Strategy
• Measuring Marketing Performance
• Marketing Technology
• Social Media

Course Methodology:

This training course will be carried out through the use of best practices and the right combination of engaging and purposeful tools such as:

• Practical, relevant case studies
• Group activities and workshops
• Related role plays
• Experiential learning
• Stimulating mental activities
• Engaging team competitions
• Suitable training Videos
• Presentations
• Self–assessments
• Learning with Simulations and Games

Concept, Advantages and Goals of Digital Marketing

• Concept of Digital Marketing
• Importance of Digital Marketing
• Goals of Digital Marketing
• Digital Marketing components

Digital Marketing Strategies and Tactics

• The most effective digital marketing strategies for your business
• How to create a marketing plan that aligns with your services and products
• How to target customers based on age, gender, interests, geographic location, and other precise targets
• Pull and Push Strategy
• Logical strategies and objectives for campaigns (90% Rule)
• SMART Goals
• SWOT Analysis tool
• Buyer Journey
• Best practices for setting and spending the marketing budget
• Practical application to prepare digital strategies
• Practical application to prepare digital tactics

Digital Marketing Channels

• Concept of Social Media Digital Marketing and its importance
• How to optimize and manage social media marketing for your business
• The importance of social media for small and medium-sized enterprises
• Marketing with Google AdWords
• How to research and select appropriate keywords
• Video marketing (YouTube)
• Marketing through smartphone apps and their effectiveness
• How to implement strategic plans for marketing your social media accounts
• Marketing on social media platforms: Facebook, Instagram, Twitter, TikTok, Snapchat

Digital Marketing KPIs

• Concept of digital Marketing KPIs
• Importance of digital Marketing KPIs
• Setting of digital Marketing KPIs
• How to analyze the impact of advertising and measure return on investment
• Reports, Analytics, & Metrics