Digital Marketing
Digital Marketing
Course Dates
*Prices do not include value added tax
At the end of this course, the participants should be able to
- Understand digital marketing concepts and benefits
- Digital marketing channels and components
- Prepare and implement digital marketing strategies
- Market organization’s services and products online
- Prepare Analytics, metrics and reports
Concept, Advantages and Goals of Digital Marketing
- Concept of Digital Marketing
- Importance of Digital Marketing
- Goals of Digital Marketing
- Digital Marketing components
Digital Marketing Strategies and Tactics
- The most effective digital marketing strategies for your business
- How to create a marketing plan that aligns with your services and products
- How to target customers based on age, gender, interests, geographic location, and other precise targets
- Pull and Push Strategy
- Logical strategies and objectives for campaigns (90% Rule)
- SMART Goals
- SWOT Analysis tool
- Buyer Journey Best practices for setting and spending the marketing budget
- Practical application to prepare digital strategies
- Practical application to prepare digital tactics
Digital Marketing Channels
- Concept of Social Media Digital Marketing and its importance
- How to optimize and manage social media marketing for your business
- The importance of social media for small and medium-sized enterprises
- Marketing with Google AdWords
- How to research and select appropriate keywords
- Video marketing (YouTube)
- Marketing through smartphone apps and their effectiveness
- How to implement strategic plans for marketing your social media accounts
- Marketing on social media platforms: Facebook, Instagram, Twitter, TikTok, Snapchat
Digital Marketing KPIs
- Concept of digital Marketing KPIs
- Importance of digital Marketing KPIs
- Setting of digital Marketing KPIs
- How to analyze the impact of advertising and measure return on investment
- Reports, Analytics, & Metrics
- Digital Communication and Engagement with Customers
- Digital Marketing Strategy
- Measuring Marketing Performance
- Marketing Technology
- Social Media
This training course will be carried out through the use of best practices and the right combination of engaging and purposeful tools such as:
- Practical, relevant case studies
- Group activities and workshops
- Related role plays
- Experiential learning
- Stimulating mental activities
- Engaging team competitions
- Suitable training Videos
- Presentations
- Self-assessments
- Learning with Simulations and Games
Employees in marketing, customer services, and sales. As well as for all managers, supervisors and administrators who will benefit from digital marketing.