Hospitality Management
Hospitality Management

3 Days

6800 SAR

Course Dates

Start Date: 18 May، 2025
End Date: 20 May، 2025
Language: Arabic
Location: Riyadh
Start Date: 9 November، 2025
End Date: 11 November، 2025
Language: English
Location: Jeddah
*Prices do not include value added tax
Course Objectives
Course Outline
Target Competencies
Course Methodology
Target audience

At the end of this course, the participants should be able to:

  • Understand the key components of hospitality management, including operations, guest services, and leadership.
  • Apply customer service excellence strategies to enhance guest experiences and improve satisfaction.
  • Implement effective financial management practices to ensure profitability and cost control.
  • Develop and execute marketing strategies to promote hospitality businesses and build a strong brand.
  • Incorporate sustainability and ethical practices into hospitality operations.
  • Leverage technology and innovation to stay competitive and improve business outcomes.
  • Anticipate and respond to emerging trends in the hospitality industry.

Introduction to Hospitality Management and Operations
  • Overview of the Hospitality Industry
    • Key sectors within the hospitality industry: Hotels, resorts, restaurants, event planning, and travel.
    • The global landscape of hospitality: Trends, challenges, and opportunities.
    • The role of hospitality management: Responsibilities, career paths, and skills required.
  • Core Operations in Hospitality Management
    • Front office operations: Check-in, guest services, and reservations management.
    • Housekeeping management: Ensuring cleanliness, safety, and guest satisfaction.
    • Food and beverage services: Managing restaurant and bar operations, menu planning, and customer service.
    • Event management: Planning and executing meetings, conferences, and social events.
  • Customer Experience and Service Excellence
    • Defining customer experience in hospitality: Importance of personalized service.
    • Delivering exceptional service: Understanding guest expectations and creating memorable experiences.
    • Handling guest complaints and feedback: Techniques for conflict resolution and turning negative experiences into positive ones.
    • Guest retention strategies: Loyalty programs and building long-term relationships.
Leadership, Financial Management, and Marketing in Hospitality
  • Leadership in Hospitality
    • Leadership styles and their application in hospitality management.
    • Building effective teams: Recruitment, training, and staff motivation.
    • Managing employee performance: Providing feedback, coaching, and fostering a positive work environment.
    • Conflict management: Handling internal team conflicts and maintaining a harmonious workplace.
  • Financial Management in Hospitality
    • Budgeting and forecasting: Understanding operational costs, revenues, and profitability.
    • Financial reports: Key performance indicators (KPIs) for the hospitality industry (occupancy rates, average daily rate, revenue per available room).
    • Cost control: Managing expenses while maintaining service quality.
    • Pricing strategies: Determining room rates, food pricing, and event service costs.
  • Marketing and Branding in Hospitality
    • Developing a marketing strategy: Target market analysis, segmentation, and positioning.
    • Digital marketing in hospitality: Social media, online booking systems, and reputation management.
    • Brand management: Creating a unique brand identity for your hospitality business.
    • Customer relationship management (CRM): Using technology to engage with customers and drive loyalty.
Sustainability, Innovation, and Future Trends in Hospitality
  • Sustainability in Hospitality Management
    • Sustainable practices in hospitality: Environmental impact, waste management, and energy efficiency.
    • Green certifications and eco-friendly initiatives: Benefits of sustainability in guest satisfaction and operations.
    • Ethical sourcing and local partnerships: Incorporating local culture, food, and artisans into the guest experience.
    • Social responsibility in hospitality: Community involvement and the role of hospitality businesses in supporting local economies.
  • Innovation and Technology in Hospitality
    • The impact of technology on guest experience: Digital check-ins, AI in customer service, and smart hotel rooms.
    • Automation in operations: Streamlining tasks through technology (e.g., robotic cleaners, automated inventory systems).
    • The future of dining: Innovative food and beverage trends, delivery services, and sustainability in food production.
    • Adapting to guest preferences: Personalized experiences and leveraging data to meet customer needs.
  • Future Trends in the Hospitality Industry
    • The rise of experiential travel: Immersive experiences and wellness tourism.
    • The role of data analytics in hospitality management: Using data to optimize operations, improve customer service, and predict trends.
    • Emerging markets and global expansion: Identifying opportunities in new geographic regions.
    • Preparing for the future: Strategies for adapting to the changing demands of guests in a post-pandemic world.

  • Hospitality Operations Management
  • Customer Service Excellence
  • Leadership and Team Management
  • Financial Management
  • Marketing and Branding
  • Sustainability and Social Responsibility
  • Innovation and Technology
  • Strategic Business Planning

This training course will be carried out through the use of best practices and the right combination of engaging and purposeful tools such as:

  • Practical, relevant case studies
  • Group activities and workshops
  • Related role plays
  • Experiential learning
  • Brain storming
  • Stimulating mental activities
  • Engaging team competitions
  • Suitable training Videos
  • Presentations
  • Self–assessments
  • Learning with Simulations and Games

  • Hospitality Managers
  • Hotel and Resort Managers
  • Restaurant Managers
  • Event Coordinators and Planners
  • Marketing and Sales Professionals in Hospitality
  • Business Owners and Entrepreneurs in Hospitality
  • Hotel Staff Supervisors and Team Leaders

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