At the end of this course, the participants should be able to:
• Gain new customers and persuade them to buy a product or service leading to increased profitability of the organisation.
• Plan and develop desired products or services required by the targeted market
• Promote products and services to inform and convince customers of goods to satisfy their needs and desires
• Identify different pricing, distribution and promotion methods that reflect the value and benefit of all.
• Provide technical and non-technical services before and after the sale
• Keep pace with continuous development and improvement and achieve the highest degree of competitiveness in domestic and international markets
• Develop the market share of the organization in international markets

Marketing Concept and its Importance
• Modern concept of marketing
• The difference between marketing and selling
• The concept and importance of marketing strategies
• The concept and importance of marketing planning
The Marketing Mix and Marketing Communication
• The concept and importance of the marketing mix
• Marketing Mix Ingredients The 4 Ps
• Promotional mix items
Product Life Cycle (PLC)
• The concept of a product life cycle or product life cycle management
• The importance of the life of the product
• The product / service life cycle
Situation Analysis for Marketing Plan
• What is the marketing strategy
• Is marketing strategy necessary for organizations?
• Steps and techniques of market and sector analysis
• Analysis of the external environment of the organization
• Analysis and study of the internal environment of the organization
• Analyze and evaluate opportunities and threats
Setting Marketing Objectives
• What is the goal in general
• Goal characteristics in general
• The concept of marketing goals
• Marketing Activity Goals
• The importance of marketing objectives
• The important elements when setting marketing objectives
• Setting marketing goals
Strategies and Tactics in Marketing Plans
• The difference between strategies and tactics
• Types of strategies and tactics
• Building effective marketing strategies and tactics
Marketing KPIs
• The objective of measuring marketing performance
• What are the indicators of measuring marketing performance
• The importance of marketing performance indicators
• Requirements - setting marketing performance measurement indicators

• Strategic focus
• Marketing
• Targeting (refining and segmenting data)
• Engagement (delivering value-based content through the right channels)
• Analytics (measuring marketing effectiveness)
• Communication
• Business Analysis
• Business Development

This training course will be carried out through the use of best practices and the right combination of engaging and purposeful tools such as:
• Practical, relevant case studies
• Group activities and workshops
• Related role plays
• Experiential learning
• Stimulating mental activities
• Engaging team competitions
• Suitable training Videos
• Presentations
• Self-assessments
• Learning with Simulations and Games

Current and new specialists who are working in marketing strategies and plans and for managers, supervisors, administrators who will benefit from marketing strategies and plans.