At the end of this course, the participants should be able to:
• Recognize the concept of the balanced scorecard
• Discuss the justification for applying the balanced scorecard
• Discuss the stages of the balanced scorecard
• Identify the perspectives of the card according to the nature of the organization
• Develop the performance card according to the perspectives
• Formulate goals
• Develop indicators
• Draw a strategic map
• Set targets
• Formulate initiatives

Introducing a balanced scorecard
• How did the idea of the balanced scorecard start?
• The meaning of balance in the scorecard
• The importance and characteristics of the balanced performance card
Dimensions of the balanced scorecard
• Aim the dimensions of the card
• Details of the dimensions of the balanced scorecard
Performance drives on the balanced scorecard
• Performance engines in the financial dimension
• Performance engines (initiatives) after clients
• Performance engines (initiatives) in the aftermath of internal operations
• Performance drivers (initiatives) after learning and growth
• Performance engines in the environment and society
Measuring and evaluating strategic performance
• What is the organization's strategic performance?
• The importance and requirements of the strategic performance management system
• Measuring and evaluating the strategic performance
• Characteristics of strategic performance measures
• Difficulties facing the measurement of strategic performance
• The system for measuring and evaluating strategic performance
Practical case for Balanced Scorecard application
• Review the steps for implementing a balanced scorecard in a company

• Balanced Score Card Development
• Setting Detailed Objectives
• Strategic Mapping
• Measuring Performance
• Set Goals
• Initiative Thinking

This course will be implemented through the use of best practices and through the appropriate selection of meaningful and interactive tools such as:
• Practical, relevant case studies
• Group activities and workshops
• Related role plays
• Experiential learning
• Brainstorming
• Stimulating mental activities
• Engaging team competitions
• Suitable training videos
• Presentations
• Self-assessments
• Learning with simulations and games

Business professionals working in planning and strategy departments, as well as managers, action plan makers, departmental supervisors, and all individuals who will be taking on similar responsibilities or jobs in both public and private sector institutions.