Effective Leadership to Build a Culture of Excellence and Creativity
Effective Leadership to Build a Culture of Excellence and Creativity

3 Days

SAR 5900

Course Dates

Start Date: 13 July، 2025
End Date: 15 July، 2025
Language: English
Location: Amsterdam
Start Date: 26 October، 2025
End Date: 28 October، 2025
Language: English
Location: Dubai
Start Date: 28 December، 2025
End Date: 30 December، 2025
Language: English
Location: Jeddah
*Prices do not include value added tax
Course Objectives
Course Outline
Target Competencies
Course Methodology
Target audience

At the end of this course, the participants should be able to:

  • Gain a deeper understanding of leadership styles and their impact on organizational culture.
  • Lead with purpose and integrity to inspire excellence and creativity.
  • Understand the importance of creativity in the workplace and how to create an environment that encourages innovative thinking.
  • Build and sustain a culture that encourages continuous improvement and innovation.
  • Communicate effectively, resolve conflicts, and empower teams to achieve their full potential.
  • Master active listening, constructive feedback, and conflict resolution techniques to enhance team dynamics.
  • Learn how to promote diversity, inclusion, and collaboration to build strong, cohesive teams.
  • Implement actionable strategies to drive cultural change and organizational success.

Introduction to Leadership and Culture

  • Definition of leadership
  • Importance of leadership in organizations
  • The role of culture in organizations
  • Leadership styles and their impact on culture

Building a Culture of Excellence

  • Defining excellence
  • Setting and communicating high standards for performance
  • Encouraging a mindset of continuous improvement and learning
  • Implementing systems to recognize and reward excellence

Fostering Creativity and Innovation

  • Understanding creativity and its importance in the workplace
  • Creating a safe environment, conducive to creative thinking
  • Promoting calculated risk-taking
  • Tools and techniques for creativity

Effective Communication

  • The role of effective communication in supporting leadership and culture
  • Active listening techniques
  • Providing constructive feedback
  • Strategies for resolving conflicts and maintaining a positive culture

Leading by Example

  • The Leader as a role model
  • Ethical Leadership
  • Building and maintaining trust within teams
  • Leading with emotional Intelligence

Team Building and Collaboration

  • Building cohesive and high-performing teams
  • Promoting diversity and inclusion
  • Empowering employees and encouraging ownership

Measuring and Sustaining Culture

  • Assessing culture
  • Identifying and tracking KPIs related to culture and leadership
  • Strategies for sustaining long-term cultural change

Action Planning and Implementation

  • Developing an action plan for implementing changes.
  • Setting clear goals and milestones for progress.

  • Leadership
  • Communication
  • Diversity
  • Organizational culture building
  • Creative thinking
  • Innovation
  • Excelling
  • Quality

This training course will be carried out through the use of best practices and the right combination of engaging and purposeful tools such as:

  • Practical, relevant case studies
  • Group activities and workshops
  • Related role plays
  • Experiential learning
  • Brain storming
  • Stimulating mental activities
  • Engaging team competitions
  • Suitable training Videos
  • Presentations
  • Self–assessments
  • Learning with Simulations and Games

  • Current leaders and managers looking to enhance their leadership capabilities
  • Aspiring leaders and team leaders who want to develop the skills to build and sustain a high-performance culture.
  • HR professionals and organizational development specialists focused on culture and leadership.

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