Excellence in Customer Service (Virtual)

5 Days

SAR 5300

Course Dates

Start Date: 4 May، 2025
End Date: 8 May، 2025
Language: English
Location: online (Virtual)
Start Date: 7 September، 2025
End Date: 11 September، 2025
Language: Arabic
Location: online (Virtual)
*Prices do not include value added tax
Course Objectives
Course Outline
Target Competencies
Course Methodology
Target audience

At the end of this course, the participants should be able to:

  • Learn about the concept of the customer and its importance
  • Define the concept of distinguished service and its importance to the organization
  • Learn about the distinguished service requirements
  • Effectively deal with customer complaints

Customers and their importance

  • Customer concept
  • Importance of customer

Service excellence concepts and importance

  • Service excellence concepts
  • Service excellence characteristics
  • Service excellence criteria
  • Service excellence justifications and its importance
  • International and local customer service certificates and awards.

Service excellence requirements

  • First: Management role:
    • Create Excellence Services Strategies
    • Establishment of service excellence mindset and culture
    • Developing policies and work procedures.
    • Developing work environment
    • Staying Customer focused
    • Product or/and Services Excellence
  • Second: Employee Role
    • Gaining Compulsory Skills:
      • Excellence Performance Skills
      • Communication Skills with Customers
      • Skills of Fulfilling customers' needs and desires
      • Skills of forming positive first impression
    • Important Characteristics
      • Self-confidence
      • Managing the dialogue with customers according to their levels
      • Empathy with customers
      • Honesty and integrity

Handling customer complaints and suggestions

  • Customer complaints concept
  • Its importance
  • Major Reasons of customers complaints
  • Management and Employee role towards customer feedback and complaints

Dealing with the negative Customer Behavior to achieve excellence in services

  • The behavior: Aggressive/ Transcendent/ Cynical/ Opposer /Arrogant/ Nagger and Angry

Development and Continuous Change to achieve Excellence Services

  • Importance of continuity Development and Change for Excellence Services
  • Developing Creativity thinking in delivering excellence service

  • Outstanding service
  • Continuous development and improvement
  • Creative Thinking
  • Self-confidence

This training course will be carried out through the use of best practices and the right combination of engaging and purposeful tools such as:

  • Practical, relevant case studies
  • Group activities and workshops
  • Related role plays
  • Experiential learning
  • Brainstorming
  • Stimulating mental activities
  • Engaging team competitions
  • Suitable training Videos
  • Presentations
  • Self-assurance
  • Learning with Simulations and Games

Sales and marketing personnel, managers, supervisors and administrators who deal with clients.

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