At the end of this course, the participants should be able to:
• Become aware of what competitive advantage is and its importance to thriving in business
• Recognize the strengths and uniqueness of the services/products that your organization offer and seek to enhance these strengths
• Assess the vulnerability of your organization
• Identify actions and strategies needed to boost and maintain organizational competitive advantage

Competitive Advantage: An Introduction
• Defining Competitive Advantage
• How Does Competitive Advantage Work
• Benefits of Competitive Advantage in Business

Types of Competitive Advantage

• Innovation Competitive Advantage
• Cost Leadership Competitive Advantage
• Differentiation Competitive Advantage

Other Types of Competitive Advantage

• Focus Competitive Advantage
• Operational Excellence Advantage
• Customer Service Advantage
• Brand advantage
• Network Advantage
• First-Mover Advantage
• Quality Advantage
• Technological Advantage: Digital Leadership
• Sustainable Advantage
• Talent advantage
• Location advantage
• Supply Chain Advantage

Strategies to Build a Competitive Advantage

• creativity and innovation
• Differentiation strategy
• Cost Leadership
• Focus strategy
• Customer-Centric Approach
• Brand development
• Technology integration
• Strategic partnerships
• Talent Cultivation
• Agility and flexibility
• Global Expansion
• First-mover advantage

Steps to Create and Sustain Competitive Advantage

• Analyze competitors
• Map Competitors into Strategic Groups
• Assess the Most Attractive Position in the Industry
• Utilize Porter’s Five Forces Model (The entry of new competitors, The threat of new substitutes, The bargaining power of buyers, The bargaining power of suppliers, The rivalry among the existing competitors)
• Choose a Strategy that suits situation.

• Strategic Planning
• Strategy formulation
• Market analysis
• Strategic management

This training course will be carried out through the use of best practices and the right combination of engaging and purposeful tools such as:

• Practical, relevant case studies
• Group activities and workshops
• Related role plays
• Experiential learning
• Brainstorming
• Stimulating mental activities
• Engaging team competitions
• Suitable training Videos
• Presentations
• Self–assessments
• Learning with Simulations and Games

Managers, Senior managers, Section heads, senior marketing managers, Senior decision makers