At the end of this course, the participants should be able to:
• Properly understand the concept of innovation and creativity and how they relate to effective management.
• Identify the role of creativity and innovation in achieving excellence.
• Identify characteristics of innovative and creative people.
• Apply the various steps in the innovative and creative process.
• Implement innovative and creative thinking techniques.
• Overcome barriers to innovation and creativity.
• Enhance innovation and creativity at work.

• Creativity Concepts
• Relationship between :
• Creativity and innovation.
• Creativity and intelligence.
• Creativity and heredity.


• Theoretical Approaches to Understand Creativity
• Biology-based theory.
• Psychological analysis theory.
• Human needs theory.
• Situational influence theory .


• The Human Brain and Thinking Types
• The latest information about the human brain .
• The two-hemisphere theory.
• Balancing the brain utilization.
• Addressing the whole brain challenge .


• The Creativity Process and Characteristics of the Creative Work
• Characteristics of creative work.
• Characteristics of creative people.
• Stages of the creative process.
• Creativity steps in problem solving.


• Creativity Techniques
• Brainstorming.
• Reverse thinking.
• Mind mapping.
• Seeing through others eyes.
• SCAMPER method.
• 6 Thinking Hats.


• Creativity Barriers and Strategies to Overcome them
• Wrong assumptions.
• The pressure to reach a quick solution.
• Fear of failure and absence of motivation to solve problems .
• Holding-on to status quo.
• Excessive stress.
• Negative self-image.
• Absence of support, lack of trust in those around you.
• Lack of creativity-conducive environment.
• Being highly affected by social norms and values.
• Strategies to overcome creativity barriers.


• Creative Thinking Skills Enhancement Strategies
• Increase self-awareness.
• Capture and document your thoughts.
• Systematically increase your general knowledge.
• Challenge your mind.
• Acquire good physical habits (eat well, sleep well, relax,…).


• Organization Role in Enhancing Creativity and Innovation
• Eight additional recommendations to increase creativity among your employees.

• Creative thinking
• Conceptual Thinking
• Flexibility

This course will be implemented through the use of best practices and through the appropriate selection of meaningful and interactive tools such as:
• Practical, relevant case studies
• Group activities and workshops
• Related role plays
• Experiential learning
• Brain storming
• Stimulating mental activities
• Engaging team competitions
• Suitable training Videos
• Presentations
• Self–assessments
• Learning with Simulations and Games

Managers, supervisors, and employees who are seeking to enhance their creative and innovative thinking skills.