At the end of this course, the participants should be able to:
- Design a strategic plan for their division or team
- Guide their division or team in effective implementation
- Identify the forces for change and development in their business
- Create effective relationships with officials in administrative units
- Understand and apply financial and non-financial techniques of strategic management
Nature of Strategic Management
- The concept of strategic management
- Plan and strategy
- Essential terms in strategic management
The Strategic Management Model
- The Strategic Management Model
- Benefits of strategic management
- Strategic Planning
Strategy Formulation
- Vision and mission
- Main characteristics and components in shaping the organization's vision and mission
External and Internal Analysis
- External environment analysis
- Internal environment analysis
- Competitive analysis(Porter’s Five Forces model)
- Industry analysis
- SWOT analysis
- PESTEL analysis
- Value chain analysis
Various strategies according to the organization's goals
- Long-term objectives
- Balance scorecard
- Types of strategies
- Porter’s strategies
Strategy Analysis and Choice
- Strategic analysis
- BCG Boston Consulting Model
- SWOT Matrix Analysis
- Choose a strategy
- The strategic gap analysis
Nature of Strategy Implementation
- The relationship between strategy formulation and strategy implementation
- Analysis and management of organizational culture
- Training and development of administrative capabilities
- Requirements for strategy implementation
- Distribution and allocation of resources
- Administrative systems supporting the implementation of the strategy
- Organizational structure analysis and management
- Effective management of operations
- The McKinsey Model
Strategy evaluation and oversight
- The importance of strategic oversight
- Strategic evaluation and control steps
- Strategic control levels
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