• This course is designed to equip participants with the critical communication skills needed during accidents and crises.
• تركز الدورة على ضمان قدرة المحترفين على إدارة التواصل بشكل فعال أثناء الطوارئ، مع ضمان الوضوح، والتعاطف، والتنسيق في حالات الضغط العالي.

Course Objectives:

AT the end of this course, participants should be able to:

• Understand the fundamentals of crisis communication and the psychological dynamics during emergencies.
• Develop and implement effective crisis communication strategies and plans for various types of emergencies.
• Apply key communication skills to engage stakeholders and the public clearly, calmly, and confidently during crises.
• Evaluate crisis responses and continuously improve communication strategies through post-crisis analysis and lessons learned.

• Communication Managers
• HR and Safety Managers
• Public Relations and Media Specialists
• Operations Managers and Supervisors
• Business Continuity and Risk Management Professionals
• Team Leaders and Supervisors
• Emergency Response Teams

Target Competencies:

• Crisis Communication Strategy Development
• Verbal and Non-Verbal Communication Skills under Pressure
• Managing Stakeholder Communication (Internal and External)
• Media and Public Relations in Crisis Situations
• Empathy and Emotional Intelligence

Course Methodology:

This course is based on the implementation of a set of exercises, case studies and different discussions. Using the computer and viewing samples of technical reports The use of computers in the preparation of technical reports and means of clarification

Introduction to Crisis Communication and Understanding Emergencies

• Understanding Crisis and Accident Communication
  • The role of communication in accidents and crises: Importance of clear, timely, and accurate information.
  • Types of crises: Natural disasters, workplace accidents, and public health emergencies.
  • Key principles of crisis communication: Transparency, consistency, and credibility.
• Psychology of Crisis Communication
  • Understanding human reactions in a crisis: Emotions, stress, and fear.
  • Communicating with people under stress: Techniques for calming and guiding individuals.
  • The impact of crisis communication on public perception and trust.
• Preparing for Crisis Communication
  • Building a Sustainable Crisis Communication Strategy & plan: Setting up roles and responsibilities, ensuring that your crisis communication plan is adaptable, scalable, and up-to-date.بناء استراتيجية وخطة مستدامة للتواصل أثناء الأزمات: تحديد الأدوار والمسؤوليات، وضمان أن خطة التواصل قابلة للتكيف، وقابلة للتوسع، ومحدثة.
  • Crisis communication tools: Platforms and systems to ensure timely and efficient communication.
  • Media relations in a crisis: Crafting the right messages for the public and press.
  • Training for Crisis Scenarios: Establishing ongoing crisis communication training and simulation exercises.

Key Communication Skills for Accident and Crisis Situations

• Effective Verbal and Non-Verbal Communication
  • Communicating under pressure: Clarity, calmness, and confidence.
  • أهمية النغمة، لغة الجسد، ومهارات الاستماع.
  • Managing emotions: How to stay composed while speaking with anxious or distressed individuals.
• استراتيجيات التواصل أثناء الأزمات مع الأطراف المعنية
  • Communicating with internal stakeholders (employees, management) during a crisis.
  • External communication: Engaging with media, public, and regulatory bodies.
  • Developing and delivering effective crisis messages for different audiences.

Post-Crisis Communication and Continuous Improvement

• Post-Crisis Communication and Recovery
  • Dealing with the aftermath: Providing updates and maintaining trust.
  • Internal debriefing: Communicating lessons learned to employees and stakeholders.
  • Managing reputation after a crisis: Rebuilding trust and addressing negative perceptions.
• Evaluating Crisis Communication
  • Analyzing crisis communication effectiveness: What worked, what didn’t.
  • Conducting a crisis communication audit: Review of response times, message clarity, and stakeholder engagement.
• Continuous improvement: Adapting your communication strategies based on feedback and lessons learned.