At the end of this course, the participants should be able to:

• Recognize the concept of balanced scorecard
• Discuss the justification for applying the balanced scorecard
• Discuss the stages of balanced scorecard
• Identify the perspectives of the card according to the nature of the organization
• Develop the scorecard according to the perspectives
• Formulate goals
• Develop indicators
• Draw strategic map
• Set targets
• Formulate initiatives

Introducing a balanced scorecard

• How did the idea of the balanced scorecard start?
• The meaning of balance in the scorecard
• The importance and characteristics of the balanced performance card

Dimensions of the balanced scorecard

• Aim the dimensions of the card
• Details of the dimensions of the balanced scorecard

Performance drives on the balanced scorecard

• Performance engines in the financial dimension
• Performance engines (initiatives) after clients
• Performance engines (initiatives) in the aftermath of internal operations
• Performance drivers (initiatives) after learning and growth
• Performance engines in the environment and society

Measuring and evaluating strategic performance

• What is the organization's strategic performance?
• The importance and requirements of the strategic performance management system
• Measuring and evaluating the strategic performance
• Characteristics of strategic performance measures
• Difficulties facing the measurement of strategic performance
• The system for measuring and evaluating strategic performance

Practical case for Balanced Scorecard application

• Review the steps for implementing a balanced scorecard in a company