At the end of this course, the participants should be able to:
- Recognize the concept of balanced scorecard
- Discuss the justification for applying the balanced scorecard
- Discuss the stages of balanced scorecard
- Identify the perspectives of the card according to the nature of the organization
- Develop the scorecard according to the perspectives
- Formulate goals
- Develop indicators
- Draw strategic map
- Set targets
- Formulate initiatives
Introducing a balanced scorecard
- How did the idea of the balanced scorecard start?
- The meaning of balance in the scorecard
- The importance and characteristics of the balanced performance card
Dimensions of the balanced scorecard
- Aim the dimensions of the card
- Details of the dimensions of the balanced scorecard
Performance drives on the balanced scorecard
- Performance engines in the financial dimension
- Performance engines (initiatives) after clients
- Performance engines (initiatives) in the aftermath of internal operations
- Performance drivers (initiatives) after learning and growth
- Performance engines in the environment and society
Measuring and evaluating strategic performance
- What is the organization's strategic performance?
- The importance and requirements of the strategic performance management system
- Measuring and evaluating the strategic performance
- Characteristics of strategic performance measures
- Difficulties facing the measurement of strategic performance
- The system for measuring and evaluating strategic performance
Practical case for Balanced Scorecard application
- Review the steps for implementing a balanced scorecard in a company
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