Training course information
Course Outline
Course Schedule

What will I benefit?

This training course is designed to equip you with the essential communication skills required to navigate the modern work environment effectively. The course will cover verbal and non-verbal communication, active listening, and persuasion; it will enable you to communicate more clearly, build better relationships, and enhance your influence and impact within your team and organization.

Course Objectives:

At the end of this course, the participants should be able to

  • Get equipped with the essential verbal and non-verbal communication techniques needed to convey messages clearly and effectively in various work environments.
  • Improve their active listening skills, understand others’ perspectives, and respond with empathy to build stronger professional relationships.
  • Enhance their influence by mastering the art of persuasion, and body language.
  • Acquire the tools to adapt their communication styles to suit different cultural, professional, and situational contexts.
  • Contribute to creating a positive workplace culture characterized by open, respectful, and impactful communication that contributes to team success, promotes innovation, and organizational growth.

Target Audience:

General staff; Individuals who are expected to spend a large portion of their work time communicating with others.

Target Competencies

  • Interpersonal Understanding
  • Listening, Understanding & Responding
  • Written communication
  • Networking and Building Bonds
  • Communication
  • Building Trust
  • Assertiveness
  • Non-verbal communication
  • Influence

Course Methodology:

This training course will be carried out through the use of best practices and the right combination of engaging and purposeful tools such as:

  • Practical, relevant case studies
  • Group activities and workshops
  • Related role plays
  • Experiential learning
  • Brainstorming
  • Stimulating mental activities
  • Engaging team competitions
  • Suitable training Videos
  • Presentations
  • Self–assessments
  • Learning with Simulations and Games

Introduction to Impactful Communication

  • What is Communication?
    • The communication process: sender, message, receiver, channel, feedback.
  • The Power of Impactful Communication
    • Why effective communication is crucial for professional success?
    • The cost of miscommunication.
  • Communication types and channels
    • Communication types according to direction.
    • Communication types according to formality level.
    • Communication types according to channel.

Communication Styles and preferences

  • Assertiveness, Aggressiveness and Passive styles
    • Characteristics of each style.
    • Conditions to employ each style.
    • Techniques for assertive communication.
    • The importance of adapting your communication to others' styles.
  • Learning styles
    • Visual, auditory and kinesthetics.
    • Utilizing learning styles to increase influence and clarity.

Verbal vs. Non-Verbal Communication Skills

  • The Art of Speaking Clearly and Concisely
    • Avoiding jargon and using simple, straightforward language.
    • Structuring your message for clarity: introduction, main points, and conclusion.
    • The role of pause and pacing in delivering impactful messages.
  • Persuasion in Communication
    • Key principles of persuasion: ethos, pathos, and logos.
    • The psychology of persuasion in business communication.
    • Using compelling stories and examples to influence others.
  • Understanding Non-Verbal Communication
    • How do verbal communication and non-verbal cues complement each other?
    • Non-verbal cues and their impact on message interpretation.

Verbal vs. Non-Verbal Communication Skills - Cont'd-

  • The Role of Body Language in Influencing
    • How body language influences presence and authority?
    • Using body language to foster trust and credibility.
    • Building rapport via mirroring and matching.
  • Cultural Differences in Non-Verbal Communication
    • Recognizing differences in body language across cultures.
    • Adapting non-verbal communication in multicultural settings.

Active Listening and Empathy

  • What is Active Listening?
    • The difference between hearing and truly listening.
    • Techniques for active listening: paraphrasing, summarizing, clarifying questions.
    • The impact of active listening on relationship building.
  • Empathy and its role in Communication
    • Understanding emotions and responding empathetically.
    • Empathy as a tool for connecting with colleagues and clients.
    • How empathy improves trust and cooperation in teams.

Effective written Communication

  • Writing effective messages.
  • The dos and don’ts of effective emails.
  • Utilizing resources to improve your efficiency and effectiveness of written communication.

Overcoming Communication Barriers

  • Common barriers to effective communication.
  • Sources of communication barriers.
  • Strategies to overcome these barriers.

4650 SAR

Arabic

Riyadh

09:00 AM – 03:00 PM

25 – 27 January، 2026

2600 SAR

English

online (Virtual)

10:00 AM – 02:00 PM

15 – 17 February، 2026

4650 SAR

Arabic

Jeddah

09:00 AM – 03:00 PM

31 May، 2026 – 2 June، 2026

4650 SAR

Arabic

Abha

09:00 AM – 03:00 PM

2 – 4 August، 2026

4650 SAR

English

Khobar

09:00 AM – 03:00 PM

18 – 20 October، 2026

2600 SAR

Arabic

online (Virtual)

10:00 AM – 02:00 PM

22 – 24 November، 2026

Fees do not include VAT.

Impactful Communication Skills

ATD

ALTAWAIL Consulting & Training has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials.

The Association for Talent Development (ATD) is a global professional association that sets standards and provides resources for talent development. ATD credentials, including CPTD and APTD, help professionals advance their skills and careers.