At the end of this course, the participants should be able to:

• Design a strategic plan for their division or team
• Guide their division or team in effective implementation
• Identify the forces for change and development in their business
• Create effective relationships with officials in administrative units
• Understand and apply financial and non-financial techniques of strategic management

Nature of Strategic Management

• The concept of strategic management
• Plan and strategy
• Essential terms in strategic management

The Strategic Management Model

• The Strategic Management Model
• Benefits of strategic management
• Strategic Planning

Strategy Formulation

• Vision and mission
• Main characteristics and components in shaping the organization's vision and mission

External and Internal Analysis

• External environment analysis
• Internal environment analysis
• Competitive analysis(Porter’s Five Forces model)
• Industry analysis
• SWOT analysis
• PESTEL analysis
• Value chain analysis

Various strategies according to the organization's goals

• Long-term objectives
• Balance scorecard
• Types of strategies
• Porter’s strategies

Strategy Analysis and Choice

• Strategic analysis
• BCG Boston Consulting Model
• SWOT Matrix Analysis
• Choose a strategy
• The strategic gap analysis

Nature of Strategy Implementation

• The relationship between strategy formulation and strategy implementation
• Analysis and management of organizational culture
• Training and development of administrative capabilities
• Requirements for strategy implementation
• Distribution and allocation of resources
• Administrative systems supporting the implementation of the strategy
• Organizational structure analysis and management
• Effective management of operations
• The McKinsey Model

Strategy evaluation and oversight

• The importance of strategic oversight
• Strategic evaluation and control steps
• Strategic control levels